VISION
HISTORY
Junk de Luxe was established in Denmark in 1986. The founder Thomas Gundorph, pioneered the import of original second hand jeans from the US. He redesigned them as well as other second hand garments- and in 1992 the first Junk de Luxe collection hit the shelves. Since then Junk de Luxe has been a leading designer brand all over Europe. Nowadays the 4 collections a year are sold to more than 500 stores worldwide.
THE ART OF COMBINATION
Contradiction is inherent and symbolic to our name, an ambiguity that has always been at the core of our brand identity. We bring you street fashion with a hint of Savile Row tradition - and on top of that a dash of rock ’n’ roll. Clean cut, authentic, and always of high quality, Junk de Luxe marries contrasting designs, fabrics, prints, and colours, and brings this experience to our customers in every detail.
Each garment is designed to stand on its own as a unique piece, rather than being designed according to trends or fashion clichés. The brand is firmly rooted in fashion history’s great classics. The art of combination, and not least of inspiring both the young, fashion conscious lad and the young urban gentleman, shows the wide scope of the brand.
PROUD INDIVIDUALITY
Junk de Luxe is designed to highlight your personality without overshadowing it. Fashion changes but style remains, and it is our ambition to walk a fine line with our designs. We want to be in the forefront of great style, and we are confident making statements as long as the overall impression remains personal and understated.
BEATNIK
”DECIDED I WOULD NO LONGER BUTTON MY JACKET!"
The beatniks are the original motive for Junk de Luxe. In the US the beat generation was inspired by writers and poets like Jack Kerouac and William S. Burroughs who made existentialism popular. The young generation of fans gave rise to a whole panoply of beatnik gear: beards, torn and loose sweaters, loose turtleneck collars, loden coats, worn slacks or jeans, crumpled corduroy jackets and shirts set of by unshined shoes. English tailoring became part of street wear existentialism and statements. Second hand fashion was born!
VINTAGE AND ANTI-FASHION
Our guys are the children of the revolution, showing a new mix of beatnik beats: Sartorial slovenliness, remodelled vintage gear, and chic clean-cut T-shirts. Halfway between sophisticated tailoring and progressive Danish contemporary design, the Junk protagonist is combining heavy knits with elegant ”couture” pieces, classic blazers over worn out chinos, and bold colours with more sedate graphic designs.
PERMANENT FASHION
With its own distinctive original style Junk de Luxe designs and reinterprets classic evergreens. Presenting a fresh, cool and updated signature look of authentic designs, the designers playfully challenge all the codes and canons of the masculine wardrobe.
New takes on sailor striped jerseys, vintage knitwear designs like e.g. the boat neck jumper, redesigns of biker leather jackets and favourite items like the essential suit represent the core look signature of the Junk de Luxe collection. The philosophy is to design and constantly update old classics and new favourites. We build our collections around that core, surfing on history and new fashion trends. First and foremost, the classical evergreens are designed to stand on its own as a unique piece, rather than being dictated according to fashion clichés.
Contradiction is inherent and symbolic to our name, an ambiguity that has always been the DNA of our brand identity. We bring you street fashion with a hint of directional “Ready-to-wear-designs” - and on top of that a touch of rock ’n’ roll. A mix of right and wrong, a hybrid reflecting contradictions of fashion…
Clean cut, authentic and roots firmly embedded in the in the beatnik culture, naturally you will experience a vintage feel and fashion slowness - nevertheless, the designers constantly move on to search for new experimental, progressive and discordant combos. But always a strong identity appears in the Junk de Luxe Classics - design is made to support a man’s personality, not to dominate it.
"FASHION CHANGES, STYLE REMAINS"
